Smith Douglas Unveils New Brand

After much anticipation and social media hype, award-winning home builder Smith Douglas recently unveiled a new logo, tagline and name at the grand opening of their new Woodward Crossing community. The builder has officially rebranded from Smith Douglas Communities to Smith Douglas Homes, and although its look may have changed, Smith Douglas Homes will continue providing home buyers in Cherokee, Forsyth, Gwinnett, Hall and Paulding Counties with the same quality, service and affordable home options they have come to expect.

"We are first and foremost a home builder. Our decision to rebrand from ‘Smith Douglas Communities’ to ‘Smith Douglas Homes’ better represents what we bring to the market. We provide the opportunity for homeownership by building quality homes at an affordable price. We partner with established developers and build within communities that offer our homeowners superior location, convenience and the best value. We aim to be good stewards of our communities by providing homeowners the best possible lifestyle," stated Donovan Haag, CFO of Smith Douglas Homes.

The company is continuing to use their signature green and orange color scheme in the logo, but is using new elements such as an interlocking “S” and “D” beside their new “Smith Douglas Homes” name.

The new tagline also focuses on quality, integrity and value, accurately depicting the home buying experience with Smith Douglas. “Crafted with QUALITY. Built with INTEGRITY. VALUE for life.” also serves as a promise to home buyers as they make one of the largest and most important financial purchases of their lifetimes. Another addition to this exciting new initiative is a revamped website, which offers user-friendly navigation tools to find available home listings by county and community.

The rebranding comes as Smith Douglas Homes introduces several new communities throughout metro Atlanta. As one of Atlanta’s fastest growing home builders, Smith Douglas Homes currently offers affordable homes featuring the highest-craftsmanship in more than 25 metro Atlanta communities. For more information, visit www.SmithDouglas.com.